Influencer marketing is on the rise globally and for good reasons. The launch of the GDPR brought about massive changes to data regulation.
Plus, nearly 90% of consumers are trusting online peer reviews more than traditional advertising. marketers are looking at external influencers for a direct line to customers.It doesn't surprise if marketers are looking at external influencers for a direct line to customers. Need more reasons? In the U.K., 71% of consumers are more likely to make a purchase based on a social media reference and, on average, businesses generate £6.00 for every £1.00 spent on influencer marketing. However, look around and you’ll find vast instances of influencer marketing campaigns gone wrong.
How can we, as marketing and communications professionals, create authentic and trustworthy relationships by leveraging influencer marketing?
To unravel the complexity of this topic, Alice Weightman CMPRCA, CEO of The Work Crowd & chairman of the PRCA Independent Consultant’s Group, will lead a masterclass with an expert panel on the 12th of September.
Joining us for the discussion:
- Sam Brown: Independent Creative Director with over 15 years experience in fashion, beauty, entertainment and big brands. She has lead a diverse portfolio of influencer campaigns, from recruiting music stars on anti-knife crime campaigns for the Home Office, through to A-list celebrities for beauty brands, and Prince William for Centrepoint charity.
- Andy Turner: after co-founding, running and growing a successful B2B PR agency, for the last 20 years Andy has worked independently as a freelance PR consultant to senior management. He will unpick the excitement surrounding influencer marketing, offering some thoughts to help you make informed judgements about if you should recommend it, why and when.
- Jamie Barrett: As Weber Shandwick’s Account Director of Influence, Jamie is the agency’s senior counsel on all things influencer marketing. Prior to Shandwick, her career in communications has taken her from the agency that pioneered the industry in New Zealand to running her own digital platforms so she is able to offer an interesting insight into the world of influencers from both sides of the relationship.
*Other speakers to be confirmed
This expert panel will cover topics including:
- Blending your strategy: Micro versus macro influencers
- Developing strong relations with influencers and transferring them into authentic relationships with consumers
- Setting the right KPIs and effectively tracking ROI
- The psychology behind why we trust influencers
Time: Networking from 6pm with panel kicking off at 6:30pm
Location: Weber Shandwick, 2, Waterhouse Square, 140 Holborn, London, EC1N 2AE
Register your interest for free here.